Why do digital signage/digital out-of-home networks fail? Don't blame the hardware, software or the monitors.Blame the content.
If your audience has no reason to watch, engage with or care about the content on your screens, your network dies, taking with it a significant investment of your time, resources and money.
About our services
You've bought the screens, you've turned 'em on. Now what?
A sustainable, long-term content plan is essential.
Technology makes it possible to deliver the right message to the right place to the right audience at the right time.
But technology's potential goes unfulfilled if there's no long-term content plan and no ongoing process for content creation and production.
But technology's potential goes unfulfilled if there's no long-term content plan and no ongoing process for content creation and production.
Experience and expertise in digital signage?
Critically important and very hard to find.
Critically important and very hard to find.
Kaicon has that experience and expertise.
Kaicon is led by Pat Hellberg, who created Nike's digital signage program, the Nike Retail Network. For 7 years, Pat directed Nike's creative team, developed DS content and branding strategies and managed the day-to-day network operations. He grew the network from a 4-store pilot to its current 300-door status.
Kaicon is led by Pat Hellberg, who created Nike's digital signage program, the Nike Retail Network. For 7 years, Pat directed Nike's creative team, developed DS content and branding strategies and managed the day-to-day network operations. He grew the network from a 4-store pilot to its current 300-door status.
This is not broadcast. This is not the internet. This is not traditional media.
Kaicon works with many of the same directors, producers, motion designers and graphic artists who created Nike's award-winning digital signage content.
Kaicon also partners with design firms and production houses who have experience creating content specifically for DS, DOOH
and emerging media networks.
We understand the nuances. We know how to connect to an audience that is out-of-home and on the move.
Kaicon also partners with design firms and production houses who have experience creating content specifically for DS, DOOH
and emerging media networks.
We understand the nuances. We know how to connect to an audience that is out-of-home and on the move.